Third trailer analysis

S- The setting for this film is quite clear from very early on in the trailer is it set in the Arctic where there is nothing in the surrounding around, so as so as you see the establishing shot of the place that they have found this 'thing' you get this sense of loneliness and the fear of those that will be staying there, even though you do not know what they have found.

T- 

• Camera- there is a wide range of different shots used in this trailer. Shots such as establishing shot which allows us to know where the film is set and what the surroundings of the main scene are like. Close ups are also used to express the characters emotion on the situation in hand. Long shots are used in the action parts on the trailer and I think that this works well because you can see all of what is happening in that scene.  There are some shots which you could say they are extreme close ups and this is when something is done to make you jump in this film. This works well because you do not expect it half of the time. 
• Lighting - the lighting in this trailer is typical of a horror trailer because it isn't a very happy tone of lighting and this works well because it makes things seem much more dramatic then they would be if the lighting would be much more brighter and happier. By using the darker light, it seems to hide things that you'll would see more in the brighter light so therefore not making you jump as much which I think is key in a horror movie.
• Sound -  There is a lot of different types of sounds, such as asynchronous which would be the sound of the monster screaming and the digetic sound would be the people talking on the screen and cars etc. 
• Framing -  The majority of this trailer was shot through a landscape format which is the most commonly used shot in any genre of film because it is much easier to fit things into the frame and therefore keeping the viewer interested.

Iconography- this trailer does have quite a few things that you would expect to see in a horror trailer. Things such as the gore and the monster and the binary opposite that a very large majority of horror films contain. 
Characters - There are the typical 8 main characters that you can take a rough guess at just from viewing the trailer of the this film. The protagonist is the lady who is flown out to find out what people at the place in the arctic have found. But you do not know who the villain is apart from the monster because the monester hides in people and then controls them and their actions.